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Advanced Practice Management
7101 York Avenue South, Suite 300 Edina, Minnesota 55435-4407
Contact Us Today (952) 921-3360

About Us

apm-team

Meet the APM Consulting Team
(Left to Right) Shelly Ryan, Bill Rossi, Matt Lahn & Kelly Larson.


 

Meet the APM Team

We know this area and the challenges you face. We get more results for more clients than all other consulting firms in our state combined. We never use a canned approach.

Bill Rossi

bill_video_thumbBill Rossi has over 35 years of experience in dental practice management. He and his associates are actively involved in the ongoing management of over 250 practices. They deliver more results to more clients in the upper Midwest than all other consulting firms combined. Bill says, “Each month we monitor over 30 million dollars worth of dental activity. Each year we do over 600 on-site consultations. This gives us a deep and wide frame of reference.

“Our clients expect straight talk and good results and that is what they get. We know how to bring out the best in you and your staff to get things done. We promise we will never pressure you or ask you to pressure your patients. You will never be locked into a contract. You will not be subjected to boring meetings and canned programs. You will receive top-notch management support. You will be in control of what happens in your practice.”

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Shelly Ryan, RDA

shelly_ryanfileShelly Ryan is a Registered Dental Assistant with more than 30 years of dental experience in clinical, front desk, office management, training and consulting.

Shelly often works as a player coach, side-by-side with administrative and clinical staff as an experienced colleague. Staffs respond well when Shelly works with them on verbal skills, communication, conflict resolution and accountability.

Email Shelly


Matt Lahn, RDH

matt-lahnMatt Lahn received his undergraduate training from Augsburg College, Minneapolis, Minnesota, and his Dental Hygiene Degree from the University of Minnesota, Duluth, DTC.

Matt has extensive experience working in both rural and urban practices. His background as an RDH supplements his skill set and helps him relate and connect with staff. He is also president of the APM Transitions Team.

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p12-new-head-shot-june-2016Heidi R. Benson

Heidi has worked in dentistry and healthcare since 1998. She began her career in an orthodontic practice and has nearly 20 years of experience in treatment coordination, dental systems, training and management for large and small practices.

Dental technology is a passion for Heidi. Her expertise in Dentrix, Eaglesoft, Open Dental, and Pay Per Click (PPC) advertising is invaluable when consulting and training with dental practices. Heidi also provides guidance to doctors and staff in the areas of patient and staff communication, finances, human resources, dental systems training, and overall practice management.

Email Heidi


Sheila Kadrlik

sheila-kadrlikSheila Kadrlik is often referred to as the nicest collections person you’ll ever meet. She is effective, too! Shelia provides a personal collection calling service for our dental clients and she is great at helping patients get caught up and feeling good about the practice and themselves.

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Julia Smith

julia-smithJulia has been in office management for over 18 years. When clients call the office, it is Julia they are most likely to hear on the other end of the phone line. She is responsible for overseeing and maintaining all aspects of APM’s office including staffing, employee training, client records, finances, client communications, seminars, and much more. She holds a degree from Concordia College, St. Paul, MN.

Email Julia


wendyWendy Nelson

Wendy is APM’s data manager. As a former business analyst and project manager, she has extensive experience working with numbers and data. She is responsible for managing all monthly reporting and consistently provides clients with accurate and timely reports. In addition to her monthly reporting duties, Wendy assists with client communications, accounting, our annual survey, and other duties. She holds a business degree from the University of Minnesota, Duluth.

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Marv Gilbert

Marv Gilbert has over twenty years experience as a professional videographer and video producer. Marv has worked as a Creative Director for various Minnesota corporations. He has received national recognition in the Videographer Awards Competition for the last three years. Marv is also active in local professional videography organizations.Using the latest in video production hardware and software, Marv Gilbert’s videography services include producing sales, marketing and education/training videos for the internet, Power Point or DVD delivery.

See Examples of Marv’s Video Work

Email Marv

You’re Just 20 Minutes Away From A Better Year.

Call (952) 921-3360 Or Email To Schedule Your Free Consultation.


Learn More About APM


See What Our Clients Say:

Dr. Calcagno, Rochester, MN
DrCalcagno“I thought I knew how to run a practice until I met Bill Rossi. He taught me how to interpret numbers so that we could make changes that would influence the practice.”
Dr. James Zenk, Montevideo, MN
James-K_Zenk“We’ve worked with Matt for well over a dozen years. He has helped our practice grow tremendously. Always tailored, never canned advice.”
Dr. Mari Bellmont, Eagan, MN
drbellmont“Kelly has helped us to organize our web strategy. She has the ability to convey the technical aspects of the Internet in a way that anyone can understand. She is really down to earth and easy to work with and our time together has been very productive.” 
Dr. Bill Kotonias, Brooklyn Center, MN
kotonias“A single idea brought us an additional 170 new patients last year. They help make things happen!”