Our Manager at Large service is for practices that are in between or completely without managers. We can also assist new managers with little or no current dental management background.

Services include:

  • posting jobs online
  • hiring
  • interviewing
  • payroll

Call (952) 921-3360 for more information.

News & Events

Heidi was the speaker at the Dental Study Club in Storm Lake Iowa last Friday. Here are a few pictures of the meeting. It was held at the Buena Vista University in Storm Lake, IA.

Heidi R. Benson

Heidi has worked in dentistry and healthcare since 1998. She began her career in an orthodontic practice and has nearly 20 years of experience in treatment coordination, dental systems, training and management for large and small practices.

Dental technology is a passion for Heidi. Her expertise in Dentrix, Eaglesoft, Open Dental, and Pay Per Click (PPC) advertising is invaluable when consulting and training with dental practices. Heidi also provides guidance to doctors and staff in the areas of patient and staff communication, finances, human resources, dental systems training, and overall practice management.

Email Heidi



Sara Riley
““Everyone at APM is so great! We’ve been working with Heidi on our marketing campaigns and are more than thrilled! She is so thorough, explains everything in a way we all understand, and presents the information in an easy to read format. And we’re having great results!!! We can’t recommend APM and their services enough!””
April Kalman
“We have had Heidi out to our clinic several times and she has been able to help us come up with solutions for our front desk team so that we are more efficient and productive. She is excellent at what she does.”
Gerard J. Weingartner, DDS, Cottage Grove, MN
“Dear Bill, I would like to thank you for all the advice and help you have given to my staff and me over the past 15+ years. Your monthly statistics made me focus on the business management aspects of dentistry so that I could profitably enjoy practicing dentistry. Be it front desk, marketing or hygiene, your friendly staff worked diligently with my staff to develop protocols that were efficient and successful. This was done in a fun and enjoyable atmosphere! You and your staff were extraordinarily helpful when I developed some health issues, complicated by a new employee. Heidi helped train the financial coordinator and get her on a firm footing. Knowing you and your staff were available for help and advice was very reassuring. When the time came to sell my practice all the past years of your monthly reports made accessing the information for an appraisal fairly easy and immensely simplified the process. I appreciate the guidance you gave me over the years. I wish you the best! Thank you very much!”
Cathy Tigges
“We had Heidi come to our office and she was awesome! Her ideas were beneficial not only for the staff but for the doctors as well. She keeps us on track and continuously helping us to improve.”
Mark T. Phillips DDS MS, Hermantown, MN
“Heidi Benson is my consultant. She gave me some advice about six months ago that has absolutely transformed my practice. We now have an absolutely, totally changed situation up at the front desk. It’s way better. Our accounts receivable is down by $180,000! It’s hard for me to say how valuable that information was for me personally and for the practice. Thank you.”
Susan, RDH, Park River, ND
“Heidi was recently to our office, Park River Dental, for another inservice. Any time Heidi has visited, she has been professional, informative, stayed on track, and also compassionate. I visited with her about an occurrence that was happening. She so tactfully brought up the subject to render some discussion. Did not skip a beat and make it appear as if it was an item she had prepared to discuss. Very Impressive. Heidi listens to each of us attentively. Great asset to your business. Thumps up!!”