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Staff Problems, Dental Practice Management & Countless Other Aggravations.

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Bill Rossi

Bill Rossi has over 35 years of experience in dental practice management. He and his associates are actively involved in the ongoing management of over 250 practices. They deliver more results to more clients in the upper Midwest than all other consulting firms combined. Bill says, “Each month we monitor over 30 million dollars worth of dental activity. Each year we do over 600 on-site consultations. This gives us a deep and wide frame of reference.

“Our clients expect straight talk and good results and that is what they get. We know how to bring out the best in you and your staff to get things done. We promise we will never pressure you or ask you to pressure your patients. You will never be locked into a contract. You will not be subjected to boring meetings and canned programs. You will receive top-notch management support. You will be in control of what happens in your practice.

Matt Lahn

Matt Lahn received his undergraduate training from Augsburg College, Minneapolis, Minnesota, and his Dental Hygiene Degree from the University of Minnesota, Duluth, DTC.

Matt has extensive experience working in both rural and urban practices. His background as an RDH supplements his skill set and helps him relate and connect with staff. He is also president of the APM Transitions Team.

Robyn Theisen

Robyn Theisen brings a lifetime legacy of dental experience to her clients.

Her dental career accomplishments include Operational Leader of a practice that she helped grow from one dentist to five full-time associates in 10 years. She went on to be the Operations Manager for Patterson Dental, where she led a team of 62 staff to be Branch of the Year three times. Then she had the opportunity to be a Practice Advisor for Total Patient Service Institute (“TOPS”), and coached dental teams across the country. She currently leads four dental practices in the Minneapolis area as well as consulting with APM.

Robyn’s passion is empowering teams to realize they can dramatically impact the lives of the people they serve. She has done it for decades and does it every day with dental teams now. Dental professionals working with Robyn say she is personable, engaging, highly energetic, and a great coach.

Shelly Ryan

30 years of dental experience in clinical, front desk, office management, training and consulting.

Shelly often works as a player coach, side-by-side with administrative and clinical staff as an experienced colleague. Staffs respond well when Shelly works with them on verbal skills, communication, conflict resolution and accountability.