Four Ways to Add to Your Practice’s Value
By Bill Rossi

Just like realtors “stage” a house, there are things you can do to fairly quickly add to practice value and
desirability in the eyes of a potential purchaser.

1 Keep you fee schedule up to date including balancing your PPO participation: Low fees and a low
collection percentage can turn off buyers. If you are collecting less than 80%, it’s well worth
checking into whether are participating with too many PPOs. Our research shows that at a certain
point, additional PPOs doesn’t mean that you get or keep more patients, they just essentially, in
effect, bring your fees down.

2. Keep the Hygiene Department Pumped Up: Most appraisers and buyers take a look at the “Excess
Income” a practice earns. That is, assuming the owner dentist became a worker and was paid
about one third of their production, how much profit is “left over” after paying the doctor(s). The
biggest factor in how much of this income there is, is hygiene productivity.
Although the range of hygiene pay in our area runs from about $27 to $37 per hour typically, the
range of hygiene productivity is from $110 to $200! If a full-time hygienist increases their
production by just $10 per hour, practice revenues go up about $20,000/year, mostly profit.
Practice value then may go up by $80,000!
Having good patient flow and up to date hygiene protocols can add more to your profits and
practice value than almost anything else. So, if you have not updated or refreshed your hygiene
protocols lately, now is the time.

3. Keep Things Fresh, Including Your Head: The longer you practice, the more you are likely to
be “house blind” to pending patients’ needs. The patient and you get into a groove and then one
day you retire, and the next doctor gets to do all of the crown and bridge that you’ve been
“watching.” More to the point, the crown and bridge you don’t do when you are practicing,
affects your practice gross, profitability and value.
The #1 determinant of how good your case acceptance will be, is how excited you are. So, keep
up with your Continuing Ed. Lead your team in closing the gap between what you can do for
patients and what they choose to have done.

4. Timing: If you are going to be selling out right and you are leasing your practice in a professional
space, timing is going to be important. Ideally, you put the practice up for sale one year before the
renewable lease ends. This gives the buyer(s) the option of renegotiating the lease and signing on
or moving the practice. Many practice sales nowadays involve a “merger” and those buyers do
not necessarily want your facility. They are most interested in the patient flow.
If you have an associate on board that’s buying, the timing here is important too. You want to
make sure that the associate is a partner “in reality” before they are a partner legally. In other
words, don’t rush the buy in but give the associate a definite future and help them ramp up. This
also ramps up the value of the practice.

 Don’t buy a lot of expensive equipment within two years of trying to sell the practice.
Your investment in high ticket, high tech items such as Cerec, Lasers, Cone Beam will not likely
be recovered. Here the analogy is adding a swimming pool to your home. It doesn’t necessarily
add to the value and for some buyers, it will actually detract from it.

 Don’t let the practice become run down and threadbare. Keep the paint, carpet, countertops, etc.

 Don’t sign a 10-year lease when you plan on selling in 3 to 5 years! (see above)

 Don’t hang on to underperforming staff members. It’s very common to see Doctors late in their
career, out of compassion and general mellowness to keep too many staff people around or
inefficient team members. I often see overstaffing by at least one member in a solo practice. This
can bring down the practice value by multiples of the staff costs because the #1 determinant of
practice appraised value is net income. $25,000 in “excess” wages can decrease your sale price by
$100,000. Overstaffing or underperforming staff is the #1 cause of high overhead as a percentage
of collections.

 Don’t let your website get out of date. This has to be up to snuff too. Any buyer nowadays is
going to go to the website first thing. If it’s out of date, they are going to think that your practice
is out of date. Avoid Clip Art and pictures of empty operatories. Show the rooms and patients in the rooms with
your team. This is good for your website in any case and helps add to the curb appeal of your

 Don’t place blind ads. If you’re looking for an associate with potential buy in or you are putting a
practice for sale DYI, don’t be vague, “Southern MN practice seeking associate.” Who wants to
apply to something that general? The candidate would not know if they are applying to a
corporate dental or even to a friend of their current employer. So, make sure that you say,
“Confidentiality Assured”, who you are and where you are. If you’re in a small town and don’t
want word to get out that you’re thinking of selling, then you can leave your name out but you
still want to get more specific in the space. “Small town outside of Rochester”, etc

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